The Great Tech Reset: How Layoffs Are Fueling an AI-Powered Startup Boom

J.L. Marcoux
6 min readJun 17, 2024

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Laid-off tech talent may be creating the next breed of competitors.

I wrote an article in June 2022 titled: “Why No-code/Low-code will SAVE tech entrepreneurs in 2022”. I had been working with Low Code-No Code (LCNC) tools for a while and thought that the economic situation was such that tech entrepreneurs would use LCNC tools to develop apps and new businesses in the future to accelerate prototyping and Go-to-market. Then came ChatGPT in November 2022, and the world as we know it changed forever.

I thought a recession would come in 2022 but what happened instead in 2023 was the second-biggest year of cuts on record in the technology sector when more than 260,000 workers across nearly 1,200 tech companies lost their jobs behind only the dot-com crash in 2001. Wall Street has largely cheered on the cost-cutting, sending many tech stocks to record highs on optimism that spending discipline coupled with efficiency gains from artificial intelligence will lead to rising profits. Executives justified the mass layoffs by citing a pandemic hiring binge, high inflation and weak consumer demand. Now in 2024, tech company workforces have largely returned to pre-pandemic levels, inflation is half of what it was this time last year and consumer confidence is rebounding.

In the meantime, the tech industry is imploding but it may present an opportunity for aspiring entrepreneurs that are tech savvy and can afford to go on their own.

In this article, I want to demonstrate how AI platforms could be replacing No-Code/Low-Code and tools used in application development, making it significantly easier than ever for aspiring tech entrepreneurs to create new digital products and services. AI has now replaced several existing technologies to simplify an entrepreneur’s life. The interest and popularity of “Generative AI” has be remained steady with small peaks following news models being launched.

Generative AI Google Search Results

It may also be creating a new breed of non-technical tech entrepreneurs (that may sound like an oxymoron but let me elaborate later), this may also present a “silver lining” to the tech industry layoff bloodbath and provide opportunities to become solopreneur with the help of multiple LLM-based tools.

Solopreneurs and Entrepreneurs Bringing Their Ideas to Life

I work with several clients in technology and software, and they all seem to share the same challenges: difficulties in finding financing and assembling teams of developers and engineers to bring their idea to life quickly and cost-effectively.

What does the 2023 Tech Layoff Tsunami and tech entrepreneurs have to do with AI? It’s all about resources, talent, and the availability of skilled workers across industries, especially in tech. In a world where there is now an over-supply of smart and experienced resources, AI is a game-changer for if you want to generate revenues or start a small application solution business using LLMs.

I believe that innovation comes from disruptive periods when companies let go of talent workers for the wrong reasons and those talented and motivated workers create the next wave of great startups. In the meantime, Wall Street rallies on news of laid-off tech employees so more and more tech companies axe workers but may not realize that they are creating their next competitors.

The Shift from Low-Code/No-Code to AI and LLMs

Ten years ago, most web and mobile application designs depended on developers who had to work almost around the clock to make their code work. Nowadays, anyone with a computer and access to the internet can build a website, app, or internal tool using extremely powerful applications powered by AI. This is not limited to websites and apps; people who don’t have technical skills can run their entire company online, set up an eCommerce business, and scale to millions of dollars in revenues.

The AI Revolution:

The introduction of AI, particularly Large Language Models (LLMs) like ChatGPT, has dramatically altered the landscape. These models can understand and generate human-like text, enabling them to assist in writing code, creating content, and even providing customer support. Here’s how AI is transforming the tech entrepreneurship landscape:

1. Idea Generation and Validation:

AI tools can assist in brainstorming new product ideas, conducting market research, and validating business concepts quickly. Tools like OpenAI’s GPT-4 can generate innovative ideas based on market trends and customer needs.

2. Prototyping and Development:

AI-driven platforms like GitHub Copilot can assist developers by suggesting code snippets, debugging, and even writing complete functions, significantly speeding up the development process. This allows entrepreneurs to focus more on the business side rather than the technicalities.

3. Market Research and Competitive Analysis:

AI tools can analyze large datasets to provide insights into market trends, customer behavior, and competitor strategies. This enables entrepreneurs to make data-driven decisions and stay ahead of the competition.

4. Customer Support and Engagement:

AI-powered chatbots and virtual assistants can handle customer inquiries, provide support, and engage with customers 24/7. This not only improves customer satisfaction but also reduces the workload on human staff.

5. Operational Efficiency:

AI can automate repetitive tasks, manage workflows, and optimize operations. This increases efficiency and allows entrepreneurs to scale their businesses without significantly increasing costs.

McKinsey & Company

Research from McKinsey, Gartner, and other well-known consulting firms highlights the transformative impact of AI on businesses:

McKinsey: “By 2030, AI is expected to add $13 trillion to the global economy. Businesses that fully absorb AI could double their cash flow by 2024.”

Gartner: “By 2025, 70% of new applications developed by organizations will use AI technologies. AI will be integral to business processes, driving innovation and efficiency.”

Forrester: “Companies that adopt AI technologies are expected to see a 30% increase in operational efficiency. AI-driven insights and automation will revolutionize business operations.”

The Future of AI in Entrepreneurship

As AI continues to evolve, it will further empower tech entrepreneurs by providing more sophisticated tools and capabilities. Here are some trends to watch for:

1. AI-Driven Product Development:

AI will enable more personalized and intelligent products. Entrepreneurs can leverage AI to create products that adapt to user preferences and behaviours in real-time.

2. Enhanced Decision-Making:

AI will provide deeper insights and predictive analytics, helping entrepreneurs make better-informed decisions. This will reduce risks and increase the chances of success.

3. Integration with IoT and Edge Computing:

The integration of AI with Internet of Things (IoT) and edge computing will create new opportunities for innovation. Entrepreneurs can develop smart devices and applications that operate efficiently at the edge of the network.

4. AI Ethics and Governance:

As AI becomes more prevalent, ethical considerations and governance will be crucial. Entrepreneurs will need to ensure their AI applications are transparent, fair, and secure.

Conclusion

AI is not just a trend; it’s a transformative force that is reshaping the entrepreneurial landscape. For tech entrepreneurs, AI offers unprecedented opportunities to innovate, streamline operations, and achieve success. By leveraging AI tools and technologies, entrepreneurs can overcome challenges, bring their ideas to life, and stay competitive in a rapidly changing market.

The future of entrepreneurship is AI-driven, and those who embrace this technology will be well-positioned to thrive in the years to come.

Welcome to all AI-driven Creative Tinkerers to this brave new world.

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J.L. Marcoux
J.L. Marcoux

Written by J.L. Marcoux

Creative tinkerer. AI IdeaLab founder. Product Creator for Cirque du Soleil. Worked with Amazon, Nike, CondeNast, RalphLauren

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